ViiniVerla has redesigned itself

We have had very positive feed-back about the taste and quality of the ViiniVerla liqueurs, the sparkling wines, table wines and not least the Verlados - the calvados type spirit. But the design of the labels was lacking. Now that problem has been fixed with a new and modern design on all labels. The labels are also flexible in that the back-label can always be printed separately for each order thereby enabling labeling in any language and meeting the requirements of national legislation.

The uniqueness of the ViiniVerla products is in the nordic superberries that are used in their production. The liqueurs - which are not overly sweet as many liqueurs are - are based on cloudberry, cranberry, billberry, lingonberry and sea buckthorn among others. They have a delicious flavour of the wild picked berries.

On the other hand the sparkling wines are produced respecting the traditional Champagne method. Therefore it takes 3 years to produce which makes planning not a little challenging. The sparklings are made of gooseberry and different varieties of currants.

Also the table wines make great company for dinner. These are probably some of the best berry and fruit wines around.

The Verlados is a special story. It is made of Finnish organic apples using the Calvados method. Of course the word Calvados shouldn't be used because this spirit is produced in Verla, not in France. But the product has received lots of praise from those who have tasted it. It is available as up to 8 years old.

www.organic-finland.com
www.viiniverla.fi

New prodcts in the Napapiiri Organics range from Finland.

PRESS RELEASE 
New prodcts in the Napapiiri Organics range from Finland. 

Several new products from the Napapiiri Organics brand will be launched to the international market this 
spring. The Sea Buckthorn and Wild Bilberry flavored Oatmeal from Helsinki Mills Ltd, The Bilberry Kissel
Dessert from Finnamyl Ltd and the range of Cold Pressed Berry Juices from Greenfinn’s Ltd will be
presented at the BioFach exhibition next week. BioFach is the most important international exhibition for
organic products and it is held in Nuerenberg, Germany next week (19th - 22nd February 2009). 

Napapiiri Organics is a joint brand that was developed in the Organic Food Finland group. The brand was
developed for the international market and the range consists of organic quality products from Finland. The
main target markets are in Europe and Asia. The joint brand underlines pure, authentic and wild nature and
the special arctic conditions of the north which are considered strengths of Finnish origin. Also the true
connection to the nature that the Finns and people of the north still have with the old ageless wisdom are
present in the Napapiiri Organics brand image. 

The Sea Buckthorn and Wild Bilberry flavored Oatmeal produced by Helsinki Mills Ltd is a tasty and
nutritious meal that encompasses the benefits of oats and berries.  The portion bags of the Napapiiri
Organics Oatmeal offer an easy and fast way of preparing the oatmeal by just mixing the portion bag with
hot water. 

A delicious Finnish style berry snack or dessert can easily be prepared from the Bilberry Kissel portion bag
from Finnamyl Ltd. ”Kissel” is a traditional Finnish dessert which is well known also in the other Nordic
countries and Russia. It combines high energy content and the delicious taste of berries. The Kissel powder
portion bag is easy to take with you anywhere and fast to prepare. 

Greenfinn’s produces the Napapiiri Organics range of juices with cold pressing which enables them to
preserve as much as possible of the beneficial properties of the berries. The 100% cold pressed juices from
Sea Buckthorn, Wild Bilberry, Mountain Cranberry, Wild Cranberry and Black Currant create a tasty and
healthy range of juices. 

For more information please contact
Marja Nuora
Napapiiri Organics
marja@napapiiri-organics.com
gsm. 050-5862697
www.napapiiri-organics.com

Napapiiri Organics is launched - in Finland

"Napapiiri Organics" is the joint brand that we have developed in the Organic Food Finland export group. It is a new brand developed for export but it is also an attempt to extend the cooperation between our companies into brand-building. So instead of each company developing its own brand we do it together. The brand is based on the strengths of Finnish organic products - be they cultivated or wild-picked - the strong connection Finns have to nature and the Nordic image. For more visit the Napapiiri organics web-site.

The first products that have been developed in the brand are the berry-based sugar-free jams (bilberry, mountain cranberry, wild cranberry, cloudberry, sea buckthorn and Tarya's mix). These have been on the Finnish market since last summer through the organic wholesaler Makrobios. but now they are actually launched in the supermarket multiples. The Prisma hypermarkets, larger S-Supermarkets, Stockmann department stores and Euromarket hypermarkets will have the products in their range starting 1st May. We'll see soon enough how our export concept works on the domestic market. The Napapiiri Organics Cloudberry jam already won the "Organic Product of the Year" price in Finland in February.



On the export side our main focus is the UK where we will be presenting the Napapiiri Organics jams at the Natural Products show on Community Foods stand giving tastings etc. Also other Napapiiri Organics products which are in the pipeline are presented: the berry flavored oatmeal pouches (bilberry, sea buckthorn) and dried sugar-free berries (bilberry, mountain lingonberry). We are also focusing on Sweden and we are already selling to Malaysia.

Picture: our key account manager Lhassan El Farkoussi besides the Napapiiri Organics showcase at BioFach in February.