Organic Food Finland is an Export Group specialised in exporting organic products from Finland. The best short way to describe our activity is that we (Erkki & Lhassan) act as outsourced organic export managers for the companies involved. We always represent the companies directly as the companies Export Manager would - we don't trade in their products.
This makes sense because exporting organic products is a special field of activity and as a business different from the companies' domestic business. We at OFF have long experience and deep understanding of organics and the organic market and good networks which we constantly develop. The companies benefit from this and in the end of the day also customers benefit. OFF is your contact point for organic products from Finland!
Each year we talk with new companies about joining the group. These might be organic food manufacturers who feel they should expand into export or mainstream manufacturers who think of expanding into organics. This year two new companies decided to join the group. Both happen to be on the Finnish West Coast:
Boströms Bakery is a bakery company specialised in swiss rolls, muffins, cakes and cookies for which it has highly efficient production lines. Recently they have developed organic muffins which will be the starting point for the organic export activities. The delicious muffins come in three tastes: chocolate, vanilla and lemon but more flavours can be developed as requested. The products can be marketed both as private label to retailers and as branded products.
Greenfinn's fantastic products bring us an extension in the berry line where Maustaja with jams and Kiantama with wild berries are already represented. Greenfinn's products are 100% cold pressed juices made from the nutrition-rich berries from Finland. Most noteworthy, Greenfinns is a pioneer in organic Sea Buckthorn which is organically farmed by them, but the range includes also wild bilberry, mountain cranberry (lingonberry), wild cranberry, black currant and aronia juices. The products will be marketed under the Napapiiri Organics brand.
8 companies participate in Organic Food Finland at the moment: please visit our web-site for more information.
Showing posts with label berry. Show all posts
Showing posts with label berry. Show all posts
05 September, 2008
27 March, 2008
Napapiiri Organics is launched - in Finland
"Napapiiri Organics" is the joint brand that we have developed in the Organic Food Finland export group. It is a new brand developed for export but it is also an attempt to extend the cooperation between our companies into brand-building. So instead of each company developing its own brand we do it together. The brand is based on the strengths of Finnish organic products - be they cultivated or wild-picked - the strong connection Finns have to nature and the Nordic image. For more visit the Napapiiri organics web-site.
The first products that have been developed in the brand are the berry-based sugar-free jams (bilberry, mountain cranberry, wild cranberry, cloudberry, sea buckthorn and Tarya's mix). These have been on the Finnish market since last summer through the organic wholesaler Makrobios. but now they are actually launched in the supermarket multiples. The Prisma hypermarkets, larger S-Supermarkets, Stockmann department stores and Euromarket hypermarkets will have the products in their range starting 1st May. We'll see soon enough how our export concept works on the domestic market. The Napapiiri Organics Cloudberry jam already won the "Organic Product of the Year" price in Finland in February.
On the export side our main focus is the UK where we will be presenting the Napapiiri Organics jams at the Natural Products show on Community Foods stand giving tastings etc. Also other Napapiiri Organics products which are in the pipeline are presented: the berry flavored oatmeal pouches (bilberry, sea buckthorn) and dried sugar-free berries (bilberry, mountain lingonberry). We are also focusing on Sweden and we are already selling to Malaysia.
Picture: our key account manager Lhassan El Farkoussi besides the Napapiiri Organics showcase at BioFach in February.
The first products that have been developed in the brand are the berry-based sugar-free jams (bilberry, mountain cranberry, wild cranberry, cloudberry, sea buckthorn and Tarya's mix). These have been on the Finnish market since last summer through the organic wholesaler Makrobios. but now they are actually launched in the supermarket multiples. The Prisma hypermarkets, larger S-Supermarkets, Stockmann department stores and Euromarket hypermarkets will have the products in their range starting 1st May. We'll see soon enough how our export concept works on the domestic market. The Napapiiri Organics Cloudberry jam already won the "Organic Product of the Year" price in Finland in February.
On the export side our main focus is the UK where we will be presenting the Napapiiri Organics jams at the Natural Products show on Community Foods stand giving tastings etc. Also other Napapiiri Organics products which are in the pipeline are presented: the berry flavored oatmeal pouches (bilberry, sea buckthorn) and dried sugar-free berries (bilberry, mountain lingonberry). We are also focusing on Sweden and we are already selling to Malaysia.
Picture: our key account manager Lhassan El Farkoussi besides the Napapiiri Organics showcase at BioFach in February.
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